IG Group
Advertising • Motion design • Broadcast design
The challenge:
Create engaging visual content across multiple financial brands and platforms while balancing clarity, consistency, and rapidly changing information.
Role: Advertising design, motion graphics, broadcast graphics, video editing, educational content design
The story:
Over five years, I led and supported initiatives across four subsidiary brands: tastytrade, tastylive, tastyfx, and tastycrypto. I produced work that ranged from advertising campaigns and motion graphics to live television graphics and educational materials. Projects often involved translating complex financial topics into accessible visual experiences while maintaining distinct brand identities across multiple audiences and platforms.
Advertising & campaigns
Developed advertising campaigns and promotional assets across digital and social platforms for multiple IG North America brands. Projects included marketing partner deliverables, display advertisements, social campaigns, and platform-specific creative designed to maintain consistency while adapting messaging for different audiences and formats.
Adapted campaign assets across multiple sizes and formats. Ad on the left was developed for The Wall Street Journal. Ads on the right were developed for display.
Motion & video
Created animated content supporting marketing initiatives and educational experiences across subsidiary brands. Deliverables ranged from promotional videos and animated web graphics to motion elements designed for digital platforms and campaigns.
Promotional video content for tastytrade
Broadcast graphics
Designed graphics and visual packages for tastylive’s live financial programming. Work included lower thirds, segment graphics, presentation elements, and integrated JSON data systems that updated dynamically with live market information. I also developed visual treatments for recurring show segments and created an updated graphics package that aligned with the broader tastylive brand while improving consistency across on-air assets.
Updated
Original
Deliverables package developed for a recurring program segment
Educational content
Created educational materials designed to simplify financial concepts for a wide audience. Projects included storyboard development, video graphics, presentation assets, and supporting materials across digital and print formats.
Course content developed for tastytrade educational programming
Storyboard supporting video production
Advertisement for the mobile version of the options strategy guide
Spread from the futures strategy guide print edition
Additional work included social campaigns, presentation design, internal materials, and cross-platform creative supporting the IG, tastytrade, tastylive, tastyfx, and tastycrypto brands.